It doesn’t matter how beautiful or fantastic you think your website is, if you are like most online retailers, only about 2 to 3% of your visitors will make a purchase. That’s roughly 97 out of every 100 visitors leave your site without buying anything. Throwing more money at marketing to bring in more shoppers may sound like a good idea but it is not necessarily the answer to convert visitors to buyers and increase ROI.
There can be numerous reasons why your site is not converting at or above the 3% average…most often these are because the site falls short of three important reasons: Persuadability, Useability, and/or Trustability. Though it’s impossible to pinpoint every single area of improvement, we have put together some top high-level points for each in our free whitepaper…look for the download link on our home page mid-way down in the purple section.
Never miss a conversion opportunity again…
If you can communicate the value of your store and your products immediately to your shoppers, you will be more likely to increase conversion than competitors who tend to complicate the shopping process.
After you read the whitepaper and implement some of these suggestions, let us know what conversion improvements you make – we’d love to hear about your results!
Contact us any time at 954-800-5282 or firstname.lastname@example.org